The Whole Package

Package design is a huge influence on my work. I’ll be at the market or liquor store, just mesmirized at some of package design, the workers can’t see the gears in my head turning so they just assume I’m a weirdo shopper who gets in a staring contest with a box of pasta. A lot of my clients request a vintage look to their design, so a good source for research is older packaging like this collection of aged beer cans. In prepping a design I like to utilize the same visual concepts of their package design: uniformed composition and a distinct branding. It gives the piece I’m working on a more “complete” feel to it.